A brand is a promise. Increasingly, illustration is being used to express brand value, especially on the web.
A brand illustration system gives a business the ability to unfold its brand story with consistency on multiple platforms (web, print, social, etc).
A brand illustration system is a collection of images with a cohesive mood and style that clarifies a brand’s promise, often with a nod to human experience (humor, hope, irony, etc.).
Illustration has the ability to re-imagine reality in a way that is familiar yet delightfully uncommon, which makes it particularly useful when an idea is difficult to explain. It’s a powerful way to cut through distractions and relate complex emotions quickly.
An illustration system is a way to enrich a brand’s visual language and say more nuanced things that a logo, color scheme, typeface, or even words cannot convey alone. Consistent branding creates expectations for a business to meet, and people reward met expectations with loyalty.
These are often used for multimedia projects, where texts or images are creatively given the illusion of motion. Example: animated logos, movie opening titles.
Sequential hand-sketches screened quickly to create an illusion of movement.
Eye-catching visual for people who absorb information with their eye.
Photographs of objects taken in sequential different positions, that when played create an illusion of movement.
In addition to being visible and eye-catching, yet another one of the benefits of stop motion is how memorable it is.
3D / CGI
A more realistic, 3 dimensional look that is created with computer generated images to create an animation.
According to research, 80% of viewers remember a good video ad for up to 30 days after watching it — what other format even comes close? And with 3D animation, you can make it even harder to forget!
Animation can bring life to the product and keep audiences engaged with simple and personalized visuals for better conceptualization.
Animation is an exciting way to visually convey a branded message. It offers the ability to simplify messages while also staying true to a company’s brand
Educate Or Entertain
Animations allow for easy processing of information without having to deal with the technical jargon and strain their minds. With social media trending, news spreads like wild fire. The interactive nature of social media has its advantages when it comes to micro-videos or campaigns.
Animated videos can be commercials or campaigns that drive the point straight home even in the absence of text and dialogues. Say, employing a friendly faced mascot to run your campaigns which can definitely boost brand awareness and promotion.
Through animation, brands can have content be as simple or complex as they wish.
Videos and images are the life of any page. Animations are all the more fun, increasing time on page and giving engagement a boost. The most effective stories connect with their audiences. That’s why one of the biggest benefits of animation is the ability to describe complex ideas in a simple way.